Toronto Metropolitan University
TMU faculty of arts
In my design approach, simplicity takes center stage, placing a strong emphasis on textual elements. I leverage lines and shapes as integral design elements to convey the essence of what the department offers. This minimalist style not only enhances clarity but also directs attention to the core offerings and values. By weaving together clean aesthetics and strategic use of graphic elements, the design not only communicates but also aligns seamlessly with the department's objectives, ensuring a clear and focused visual representation.
In total, we created over 50 signs to place around the campus.
National Forum video
Our collaboration began with an already branded event, sparking the idea to craft a compelling video strategy. The objective was to create a dynamic video while strategically extracting segments for impactful social media posts. This dual-purpose approach not only maximizes the reach of our content but also ensures a cohesive and engaging narrative across various platforms.
Creative storyboard